Once upon a time in Alabama, Viva Medicare emerged with a mission to help seniors manage healthcare expenses and make a difference in their lives. But now, their success is being threatened by other national Medicare plans aggressively targeting Viva's loyal members.
For the past 20 years, Viva Medicare has trusted us to strategize, design, and execute omni-channel marketing campaigns across the various Medicare seasons.
However, an increase in national Medicare plans aggressively marketing to Viva's core audience threatened their marketshare. To continue its growth projection, we were tasked with delivering a unique story to this bombarded audience.
– Viva Medicare
Side by side with
Viva
Medicare,
we've embarked on an incredible journey crafting omni-channel marketing campaigns that connect with seniors during the various Medicare seasons.
Every year, Viva Medicare entrusts us with a mission: to weave a captivating and unforgettable narrative that speaks to the hearts and souls of their Medicare audience, amidst the bombardment of competitive marketing campaigns.
With Sharpee’s in hand and our minds ablaze,
we craft omni-channel stories that evoke emotions, inspire action, and forges a deep connection between Viva Medicare and their cherished audience.
In addition to our direct mail and digital tactics, we film entertaining and informative broadcast and video spots that highlight Viva Medicare’s benefits and the journey one takes when making their big Medicare decision.
And over the past ten years, Viva's membership has grown by an incredible 48.57%.
services provided
- Strategy
- Digital Marketing
- Web development
- Web applications
- Email Marketing
- Broadcast & Video
- Social Media
- Direct Mail
- Newsletters & Brochures
- Point-of-Purchase
- Copywriting
- Graphic Design
- Reporting & Measurement
